
A brand with a big mission on their plate
One third of all food produced is wasted and never reaches your plate. Plateful seeks to reduce food loss by disrupting the normal supply chain. We wanted to show how much work goes into getting food on our plates every day—so we had a photographer friend join Platefuls producers, farmers and customers for one week to capture the work that goes into it.
Deliverables
Brand strategy
Naming
Website
Design system
Iconography
Brand activation
In collaboration with
Goods
Photography
Anne Valeur
Wordmark
Clara Isaksson


Plateful: Strategy, naming, identity, web & design system