Heydays is a design studio aiming to remodel how technology and its aesthetics blend into our lives

A brand with a big mission on their plate

One third of all food produced is wasted and never reaches your plate. Plateful seeks to reduce food loss by disrupting the normal supply chain. We wanted to show how much work goes into getting food on our plates every day—so we had a photographer friend join Platefuls producers, farmers and customers for one week to capture the work that goes into it.

Deliverables

Brand strategy
Naming
Website
Design system
Iconography
Brand activation

In collaboration with

Goods

Photography

Anne Valeur

Wordmark

Clara Isaksson

Plateful: Strategy, naming, identity, web & design system

A brand with a big mission on their plate

People chatting — We're hiring. Join us ↗

Different objects and materials on a table with people standing around — Every project starts with a workshop, creating a mutual foundation for the project

Aesthetics for health and happiness in brands and digital design

Office shelves with books and some awards

Helping Carrot tackle our 2 billion tonne waste problem

Carrot seeks to take on the 2 billion tonne global waste problem by collecting and using data to better recycling. Our strategy played on insentive: Carrot is a rewarding service both in the information it gives back—but also because you pay less when you sort better. We started with a new name and ended up developing all key aspects of their new brand–including making a drawing tool that makes all kinds of (so-called) waste the hero of their identity.

Deliverables

Brand strategy
Naming
Website
UI Design
Motion
Brand activation

In partnership with

Goods

Carrot: Strategy, naming, identity, web and app

Helping Carrot tackle our 2 billion tonne waste problem

Rock generated by an AI — We fed an algorithm to generate rocks. Rocks are nice ↗

Mycelium branching. Photo by Rob Hille / CC BY-SA ↗

Do we appreciate humanity’s deeper aesthetic needs?

A video meeting challenger that seeks to inspire people

Whereby is a video meeting challenger in a field dominated by giants. We helped Whereby craft a brand that treats tech, performance and features as given things. They’d rather seek to motivate people to get out of their unhealthy routines, start dreaming about better ways—and inspire people to work and live where they thrive.