Helping Carrot tackle our 2 billion tonne waste problem
Carrot seeks to take on the 2 billion tonne global waste problem by collecting and using data to better recycling. Our strategy played on insentive: Carrot is a rewarding service both in the information it gives back—but also because you pay less when you sort better. We started with a new name and ended up developing all key aspects of their new brand–including making a drawing tool that makes all kinds of (so-called) waste the hero of their identity.
In partnership with
Carrot: Strategy, naming, identity, web and app