Did you know that one-third of all food produced is wasted and never reaches your plate? Plateful aims to disrupt the conventional supply chain in order to minimize food loss.

Deliverables: Brand strategy, Naming, Design system, Web design, Prototyping, Iconography, Brand activation

To showcase how much work actually goes into getting food on our plates every day, we set out to document the dedicated work of Platefuls' producers, farmers, and customers for a whole week.