O.A. Devold

Shaping a new luxury knitwear brand that draws on more than 170 years of legacy. By focusing on their rich storytelling, we created a narrative-driven strategy that brings the brand to life and can be retold in numerous ways as it evolves over time.

Our concept—An Endless Pursuit of Nature—explores their legacy and desire to master the natural in the context of their expertise in wool and knitwear. An experience of knitwear as a candid discovery of nature itself.

Deliverables: Brand strategy, Naming, Visual identity