Huddly combines AI and hardware to improve human interactions. They are not just a technology company anymore; they care deeply about people and how technology affects their lives. Fighting digital noise and distractions. Together with their team we re-positioned Huddly, by expanding their existing framework and adding a new color palette. We kept the technological base but added simplicity and warmth to make the brand more inviting.

Deliverables: Category design, Brand strategy, Visual identity, Brand guidelines, Web design, Iconography, Design system, Brand activation