Carrot seeks to take on the 2 billion tons global waste problem By leveraging data to enhance recycling practices and uncovering valuable resources in waste to create a world of circular materials. Carrot is a rewarding service both in the information it gives back—but also because you pay less when you sort better. Our concept played on that incentive - make waste the hero of the identity.

Deliverables: Brand strategy, Category design, Visual identity, Design system, Web design, Web development, Illustration, Brand guidelines, Brand activation