From calm to stormy
Based on the Beaufort Scale, originally used to describe wind at sea, we made a musical identity as changeable as the place itself. From stormy water to calm sea, from dark strings to high falsetto. From deep sorrow to unbridled joy – the dynamic identity reflects the contrasts and nuances in both music and the location.
Their identity tells a story about both the gentleness of the music and the temperament of the sea. All parts of the identity is born out of the same concept. From the windy typography, the changeable grid system and the Beaufort icons.
It’s us. It’s perfect!
Bjørn Holum – Creative Director, Fosnavaag Cultural Centre
Photography by Kristin Støylen
Working with contrasts
The contemporary structure of geometric lines and smooth dark tiled glass surfaces, the technology of the performance space, and art confront the harsh natural climate brought in by the Atlantic Ocean and are in opposition to the worn woods of old maritime premises and a landscape of rock and pine. It is an acute yet compelling meeting point where aesthetic, functionality, culture and industry are juxtaposed, but are integral to community, and provide a rich foundation from which to establish an identity system.
When working with the identity, we explored the relationships and contrasts in Fosnavåg and the Atlantic Ocean—the foundation of local industry and culture, the point at which old weathered buildings meet a precise and contemporary structure, technology and innovation, and the convergence of sea and music. This was visualised as an identity system that included dynamic animated logo and interactive signage, illuminated interior displays, t-shirts, badges and so on.