Anorak is a cre­ative agency devel­op­ing strate­gies and solu­tions for ad cam­paigns. They pride them­selves on being cre­atives first, work­ing close with their clients through­out their projects. We wanted to visu­al­ize the cut-through atti­tude that rep­re­sents their approach towards their clients. An ener­getic green line divides every sur­face, cre­at­ing two equal sur­faces — Anorak and the client they're work­ing with. This green line appears in numer­ous ways, mak­ing each sur­face a new rep­re­sen­ta­tion of this relationship.

Anorak overview

Anorak logo

Anorak web


Anorak envelope

Anorak folder

Anorak folder open

Anorak cards

Anorak office

 

The green line is used in a num­ber of ways, chal­leng­ing each sur­face. The busi­ness cards were edge painted on 800 g² duplexed paper stock, so the line goes between the two sides of the cards.

Anorak letter