Editorial

2010

Mag­a­zine on visual com­mu­ni­ca­tion by Grafill, the nor­we­gian trade orga­ni­za­tion. Snitts pur­pose was to raise the pro­fes­sional stan­dard of visual com­mu­ni­ca­tion in Nor­way and raise aware­ness by pro­vid­ing inspi­ra­tion, infor­ma­tion and grounds for debate. We were assigned to redesign Snitt. Our goal was to cre­ate a open lay­out, but main­tain a good struc­ture for the reader through­out. The pur­pose was to facil­i­tate the read­ing flow, but cre­ate more room for exper­i­ment­ing in the lay­out and inter­pre­ta­tions of the edi­to­r­ial con­tent. We divided Snitt into three sec­tions and used var­i­ous paper stock to high­light these. The mast­head reflects the name. We wanted the cir­cu­lar shape, inspired by a cross-section, to fol­low the reader in both sec­tion pages, detail­ing and iconography.