Frøystad+Klock is a norwegian furniture design duo based in Oslo. They challenged us to make a light identity that communicated an eye for details and their use of materials. Inspired by scandinavian design traditions we created a stripped down minimalistic solution. Focusing on details in the word mark. Like the plus, the norwegian letter Ø and the O's relationship with each other. Twelve different materials were teamed up with colored paper stock to separate the two designers.
The DVD sleeve folds out to form a '+', revealing a DVD with a material photo print