Identity

2009

Purity is an IT-consultancy focus­ing on green IT, build­ing energy effi­cient and pow­er­ful server solu­tions for larger com­pa­nies. This helps on lower envi­ron­men­tal impact, improved per­for­mance and reduced costs due to lower energy con­sump­tion. We wanted to mir­ror their green phi­los­o­phy in the iden­tity with a strong sym­bol in a green land­scape, using few print col­ors and recy­cled paper stock.