An annual event part of the Insomnia festival held in Tromsø. As speakers alongside Scott Hansen/ISO50 we were invited to design the event poster. Undoubtedly influenced by Gottlieb Soland and Josef Müller-Brockmann's music posters, but instead of using the grammofon, we decided to base the design on white label sleeves. By die cutting a hole, the poster resembles these sleeves, but also highlights details from posters already in the streets — most of them music related. This creates a strong visual language, as well as it gives room for reflecting on the title.
On the streets, the poster can be used to highlight elements of design (good or bad) from the underlying posters.